Motion Designer, Director, Digital Artist

My practice is driven by an inner urge — especially its most irrational and visceral aspects — to learn, experiment, and challenge.

I am interested in perception, movement, (dis)embodied experiences, and the nomadic nature of knowledge
and identity. I enjoy stretching and challenging concepts to the point where the entire idea,
along with myself, begins to spin into bizarre, liminal spaces.

As things flow and transform at these blurred thresholds, new concepts emerge,
revealing hybrid aesthetics through mixed media.Within this ever-evolving landscape,
I create visual artworks that are [techno-organic] multitudes.

BIO

Born in Milan in 1983,  Leone received a BS in Product Design and a MS in Communication Design at Politecnico di Milano. Berlin based since 2009, she has continued to do freelance work as art director and motion designer, while extending her artistry and practice to interactive media, generative design, data-driven narratives and music videos direction, through a variety of collaborations.

In 2012, Leone founded StratoFyzika, an interdisciplinary collective combining new media, dance, and soundscapes to create immersive, mind-altering performances. Since its founding, the group has explored interdisciplinary performance and produced eight live stage pieces. This group has influenced Leone's approach to art and technology experimentation. The work of StratoFyzika often entails the use of technology, both as an additional performing actor - using biofeedback and inertial motion sensors - and as a tool for critical thinking - using machine learning algorithms to manipulate images and question the essence of identity-.

In 2016, Leone started collaborating with cutting-edge artist Zoë Mc Pherson as director of her newest audiovisual album String Figures. The project evolved from a serie of 7 music videos into a bigger transmedia performative show, on which Leone acts as a visual curator. She has directed several music videos ever since, for artists like Alessandro Cortini, La Rappresentante di Lista and Emel Mathlouthi.

At the beginning of 2020, Leone and Mc Pherson founded SFX, audiovisual label and platform.
SFX is an opportunity to experiment, collaborate and build more bridges between, and for practitioners working at the intersection of different creative fields.